Top Johnnie Walker Blue Label Ultra Secrets
The Ultra bottle is the result of a 5-year quest by Johnnie Walker’s owner, Diageo, to locate the most sustainable and lightest packaging possible even though retaining the luxury aura from the franchise and its Distinctive mixture of whiskies, which incorporate ultra-uncommon Oban, Brora, Royal Lochnagar, and several ghost distilleries.
The result noticed glass staying hand-blown into a teardrop shape. For The very first time during the brand’s background, the enduring sq. Johnnie Walker bottle has been reformed.
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This new, lightweight bottle is a detail of exquisite magnificence; but a lot more importantly, it demonstrates what is possible On the subject of lightweighting glass. We are going to proceed applying these learnings throughout our assortment, taking extra progressive strides as we glance to the future of Scotch.”
Along with exterior glass makers, the brand name rethought all aspects of how the bottle is intended, created and transported: from hand-blowing the glass, to using a teardrop condition which, for The very first time ever, intended reforming the enduring Johnnie Walker sq. bottle.
And redesigning the glass, considered was offered to how the bottle could well be manufactured and transported.
Made through a take a look at-and-discover product with external glass makers, this gentle-excess weight bottle contains a handblown teardrop shape that reimagines Johnnie Walker's legendary square layout, exemplifies the future of lightweight, and allows find out new possibilities for lighter, decrease carbon packaging alternatives.
“We didn’t know very well what we were heading to have the ability to accomplish after we set out to thrust the boundaries of luxury, and The end result is a thing that several claimed would not be doable.
It is a globally allotted launch made from uncommon shares, together with whisky from ghost distilleries that are not in operation. Below 888 bottles were being made globally.
“We took our vision to your workforce of expert glassmakers and all through a five 12 months exam-and-learn procedure little by little identified how to generate exquisite, lightweight glass. The specialized issues that lightweighting offers led us to incorporate numerous layout and output specifications that we could not have envisaged At first of our journey; with the need of a tear drop form which We now have moulded to continue to mimic the iconic square type of Johnnie Walker bottles, on the addition of the protecting cage to permit for a round base, along with the hand-building and filling of each and every person bottle to prevent damages in creation.”
Aroma: Deep waves of dried fruits, antique oak, and delicate smoke with whispers of darkish chocolate and florals
The reveal of Johnnie Walker Blue Label Ultra indicators the brand’s commitment to innovation, with hopes that the bottom-breaking structure could encourage the more magnificent, lightweight, and low-carbon whisky bottles of tomorrow.
This is the one particular-off bottle for now illustrating the art of the doable, being a style experiment and redefining light-weight as luxurious. We'll go on to use these learnings throughout the broader Diageo selection.
Liquid Gentle enveloped site visitors inside of a mesmerizing interplay of sunshine and shadow, with relocating light passing by way of glass check here forms and projecting tasteful patterns on to white walls.
For the reason that time of its founder, John Walker, those who blend its whiskies have pursued flavour and excellent over all else.