The best Side of Johnnie Walker Blue Label Ultra
The Ultra bottle is the results of a five-year quest by Johnnie Walker’s owner, Diageo, to locate the most sustainable and lightest packaging possible though retaining the luxurious aura with the franchise and its Specific combination of whiskies, which contain ultra-uncommon Oban, Brora, Royal Lochnagar, and several ghost distilleries.
Diageo is a global leader in beverage Liquor with An impressive collection of manufacturers throughout spirits and beer types.
In line with our investigation, It's also believed to generally be the earth’s lightest 70cl Scotch Whisky glass bottle ever released to sector.
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Coupled with exterior glass makers, the brand rethought all aspects of how the bottle is intended, manufactured and transported: from hand-blowing the glass, to using a teardrop condition which, for The very first time at any time, meant reforming the iconic Johnnie Walker sq. bottle.
And also redesigning the glass, considered was offered to how the bottle might be built and transported.
Weighing a hundred and eighty grams, the Blue Label Ultra bottle is usually a glimpse into the way forward for sustainable luxury spirits packaging
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Diageo has mentioned which the “Formerly claimed ‘lightest bodyweight scotch whisky bottle’ was introduced by a UK retailer and weighed around 298 grams.”
With less than 888 bottles introduced globally, Just about every bottle is separately numbered and offered inside of a luxury collector’s circumstance.
“Rather than maintain this new know-how close to our chest, we’re energized to offer a royalty-totally free licence to our granted United kingdom patent to the whole world.
In whisky packaging, luxurious usually implies significant—Imagine thick bottles with significant stoppers that double as trophies on a shelf. Johnnie Walker wishes to upend that contemplating and embrace the Idea that lithe is high-class.
It is a one-off bottle for now illustrating the artwork from the doable, like a design experiment and redefining lightweight as luxurious. We will continue on to apply these learnings over the broader Diageo assortment.
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In addition to this, for the first time in Diageo’s record, a license to our patent for light-weight-body weight glass beverage containers might be click here made available on the royalty-free of charge basis to all as a means to stimulate progress in the broader marketplace.